The "Tipical Spanish" strikes again for Christmas...

I´ve been told it´s not fair that I keep on posting in spanish... So, as I´m not sure I have any spanish readers anymore, I will go back to english for a while.
I´ve been wanting to write about a commercial that about 50% of my facebook friends have been posting on their sites lately. The commercial advertises lunchmeat from one of the most popular spanish brands. The whole idea of the ad is to seem cute, and touching, and even reassuring, and to claim for spanish identity as a country full of warm and affectionate people who keep fighting despite adversity. For this purpose it uses some of our old, sometimes long forgotten national glories (such as Chus Lampreave, Chiquito de la Calzada or Verónica Forqué, among others), playing roles which appear rather stupid.
This is the commercial:

As you can see, the commercial uses the current spanish crisis and the matter of increasing emigration as an excuse to promote some of our clichés in a supposedly tender way, and then somehow relate that to a lunchmeat brand.

First of all, the way it refers to emigration is, in my honest opinion, quite unfortunate and respectless. Like it was something that people choose in a random, irresponsible, spontaneous and capricious way, just because it´s trendy and cool. Throw a dart and find out your new citizenship.

Second, oh yes but then will we have to deal with all the consequences? Because you know, spanish people like listening to tipical spanish music, being noisy, showing affect by physical contact, meeting for improvised lunch, getting over adversity and partying till late. That´s just how we are. And like the woman says, "not everybody has that", so I guess we should feel lucky and be grateful to be spanish. Why on earth would we want to be somewhere else?
Pleeeease!! Haven´t we had enough of that shit? Do we really still think those are the qualities that best define us and distinguish us from the rest of the world? Then why did we make fun of poor Annie Bottle and her speech for the Olympics??? The message was exactly the same:
"Madrid is one of the most comfortable, charming and inviting cities in the world, just like all of Spain."
"And most importantly, Madrid is fun."
"And I assure you, no one celebrates life like Spanish people do."
Don´t we think we have better things to be proud of?

And finally, what is it that we end up doing? Nothing. As soon as we get kicked out of the bar, we remember how much we like partying so we move the party somewhere else, spanish style. That´s all we care about. Oh, and everyone bring your Campofrío lunchmeat cause there´s nothing more spanish than that and right now we need some sense of belonging!
And then, the slogan: One can leave, but not become. Which comes to mean something like: "no matter how hard you foolish try to disown your country, you can leave if you want to, but you will never get rid of the tipical spanish topics and you will always wish you could step back when it´s party time".
Funny thing though, the song playing while we party spanish style: american. Adapted, of course. Because we are spanish.

Too bad Pau Gasol let himself be fooled to show up in this commercial. One thing I realized about him: as he is a catalan international basketball player, he kind of feels the need to prove himself spanish (and not catalan) over and over.

But worst thing of all this: my friends are posting this commercial on facebook because it makes them feel proud of being spanish :(
"Yeah dude, we may leave, but never become!", such a deep thought, such a conclusive truth.